junior content producer

 A Junior Content Producer (also referred to as a Creative Content Assistant) is responsible for developing and creating content that can be used across a variety of media including digital, social media, broadcast or in print. Working to the customer/client brief, they research, prepare and develop the media messaging to maximise audience engagement, capturing the strategy and objectives of the brand and needs of the customer they are representing. The content they create can be used as part of media, advertising and marketing campaigns. They have to capture what is exciting about a campaign and design the elements that can be used across media platforms and channels. Junior Content Producers collaborate with designers and developers, using authoring languages to create content for the World Wide Web, which may include video, images, text (or “copy”) and web pages and social media content, so an enthusiasm for technology and creating great online experiences is a must. They can work in advertising, marketing or digital agencies, or in interactive roles for broadcasters. Junior Content Producers may progress into Content Creation/Development roles at more senior levels across the industry, including with digital agencies, broadcasters and publishers. 

Roles Include:

• Research ideas and concepts to meet the brief
• Analyse the differences between media campaigns aimed at retention, acquisition and conversion of customers for clients
• Identify & recommend the appropriate platform/s or channel/s to use for the media campaign
• Present ideas, pitches and proposals for creative content to be further developed
• Ensure that the content being developed is organised, structured and labelled effectively and
  in a logical manner that allows for efficient search and retrieval
• Storyboard and outline script their ideas for content to be developed
• Operate effectively within the production workflow
• Obtain media assets for use within content creation
• Ensure content is accessible to all end users and language best practice is applied
• Develop and maintain effective working relationships with clients, colleagues and suppliers
• Understand the user experience to ensure content is focused on maximising engagement
• Write and edit copy for use in print and online
• Capture images and audio using basic video, still cameras and audio equipment
• Use industry standard packages to edit and post produce content
• Prepare media assets for use
• Manage media assets correctly, within agreed taxonomies and file types
• Optimise webpage content to ensure high rankings in search engine results
• Use industry standard tools and content management systems to manage content
• Assist in hosting message boards and engaging with audiences through social media
• Respond to audience feedback in a timely and appropriate manner
• Use lessons learned to evaluate the success of the campaign and identify areas for improvement for future campaigns
• Develop, maintain and use professional networks
• Develop and maintain own competence and knowledge in specialist areas
• Follow health and safety procedures in the workplace